Multifamily Investment Strategies

Explore the different strategies for multifamily real estate investing.

In the ever-evolving landscape of real estate investing, the multifamily sector has continued to demonstrate resilience and profitability. From experienced real estate investors to first-time buyers, individuals are turning to multifamily investing strategies as a means to generate consistent cash flow, build long-term wealth, and diversify their portfolios. Regardless of experience, it’s important to explore the two most common strategies in order to maximize returns and mitigate risks in this thriving market.

What is a multifamily property?

A multifamily property, also known as a multi-unit or multiplex property, refers to a residential building that consists of multiple separate housing units within a single structure. These properties are designed to accommodate multiple families or tenants, offering individual living spaces within a shared building. Multifamily properties can range from duplexes (two units) and triplexes (three units) to apartment buildings with dozens or even hundreds of units. Common examples of multifamily properties include apartment complexes, townhouses, condominiums, and multiplexes. Each unit within the property typically has its own entrance, kitchen, bathroom, and living space, providing residents with independent living arrangements while sharing certain amenities such as parking, laundry facilities, or common areas.

Strategies for Investing in Multifamily


One strategy for investing in multifamily real estate is known as "value-add investing." Value-add investing involves acquiring a multifamily property that is underperforming or has untapped potential and implementing strategic improvements to increase its value and income potential. This strategy focuses on identifying properties with opportunities for renovation, repositioning, or operational enhancements to attract higher-quality tenants, increase rental income, and improve overall property performance.

Value-add investing typically involves conducting a thorough analysis of market trends, the property’s condition, and rental rates to identify properties with significant upside potential. Investors may look for properties in desirable locations that are in need of cosmetic upgrades, repairs, or operational improvements. These enhancements could include renovating individual units, updating common areas, improving landscaping, upgrading amenities, or implementing cost-saving measures to optimize property management.

The goal of value-add investing is to increase the property's net operating income (NOI) over time, which in turn enhances its market value. Once the improvements are made, investors can potentially raise rental rates, attract higher-paying tenants, and improve the overall property's desirability, leading to increased cash flow and potential for long-term appreciation.

Successful execution of the value-add strategy requires careful due diligence, effective project management, and an understanding of local market dynamics. It is important for investors to assess the potential return on investment (ROI) of the planned improvements and factor in the costs, timeline, and potential risks involved in the value-add process.

Stabilized/Buy and Hold

Another strategy to consider when investing in multifamily real estate is stabilized strategy, which is essentially the opposite of value-add. This involves finding a property that is mostly, or fully, developed and is ready to generate cash flow.

The stabilized strategy in multifamily real estate investing is commonly referred to as "buy and hold." This strategy involves acquiring a multifamily property with the intention of holding onto it for an extended period, typically several years or more, to generate consistent rental income and long-term appreciation.

The buy and hold strategy focuses on the fundamental principles of cash flow and property appreciation. Investors seek multifamily properties in stable or growing markets with strong rental demand and positive economic indicators. The goal is to secure a property that generates sufficient rental income to cover operating expenses, mortgage payments, and potentially provide positive cash flow.

By holding onto the property over time, investors can benefit from rental income that exceeds expenses, building equity, and taking advantage of property appreciation as the market value increases. This approach allows investors to leverage the power of time and compounding to build wealth through steady cash flow and potential equity growth.

Additionally, the buy and hold strategy offers potential tax advantages, such as depreciation deductions and long-term capital gains treatment, which can further enhance returns.

Successful execution of the buy and hold strategy requires careful property selection, thorough research, effective property management, and a long-term investment mindset. Investors must consider factors such as location, property condition, rental market dynamics, financing options, and potential risks before committing to a multifamily property. Additionally, ongoing property maintenance, tenant management, and market monitoring are essential to maximize returns and mitigate risks throughout the holding period.

Find What Works for You

Whether you choose to invest through value-add, take advantage of the buy and hold approach, or explore other innovative strategies, multifamily properties offer a unique blend of income generation, potential appreciation, and portfolio diversification. As the demand for quality housing continues to rise, multifamily real estate presents a compelling opportunity for both seasoned investors and those venturing into real estate investing for the first time. By carefully analyzing market conditions, conducting thorough research, and executing well-defined strategies, investors can position themselves to capitalize on the lucrative multifamily investment landscape and reap the rewards for years to come.

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About CALCAP Lending

A division of CALCAP Advisors, CALCAP Lending benefits from the expertise of a seasoned team of professionals with extensive, successful track-records covering a variety of disciplines and leading large, nationally-recognized institutions. A private money direct lender, CALCAP Lending provides short to mid-term financing for property investors and businesses looking to purchase, refinance, renovate, and construct residential or commercial properties.

Lending FAQs

You've got questions, we've got answers.

What is private money lending?

Private money lending is a collateral-based lending strategy that is often associated with shorter terms and more attractive features. A private money loan offers more flexibility than a conventional mortgage or bank loan.

How does a private money loan work?

Private money lenders provide financing using money from private entities. Private money loans often work as bridges to help investors gather funds to achieve their short term real estate goals, but long term, permanent options may also provide.

Why would I choose a private money lender?

There are many advantages to using a private money lender for your real estate investments! Private money lenders can be more lenient when it comes to borrower credit issues, often there are no prepayment penalties, you can leverage your cash to buy multiple properties, and private money loans are quicker when compared with institutional loans.

Can I get prequalified for a loan?

CALCAP has a responsive loan team who are able to prequalify you. Contact a loan specialist at 833.816.5580 to get started.

How long does the lending process take?

Private money lending can be a quick and painless process. From start to finish, 30 days is common, however, turn around times can be as short as 10 business days.

Can I still be approved for a loan if I have bad credit?

Generally yes, we understand that people have temporary financial issues that come up, and we want to work with you to help you rise up financially to a better place. Offsets to credit concerns may include experience as a real estate investor, good cash reserves, and/or larger down payments.

I am a broker or investor, how can I work with CALCAP?

Business is built on relationships. Ours is no different. CALCAP Value and Preferred Partners receive exclusive rates and services. For more details and to submit your application, visit our partners page.

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